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Rylo will discontinue its camera and instead focus on developing additional video editing functionality for VSCO. While best known for its camera, Rylo has also received much praise for its “single tap editing” companion video editing app, covered in our Videos and Phodeos report.
ADOBE PHOTOSHOP TOUCH IPAD FREE FOR FREE
In addition, Adobe can now afford to offer these apps for free and attract new users to its 25-year-old Photoshop franchise, making the connecting glue – an up sell to a Creative Cloud subscription – the real winner, while killing any cannibalization in the interim. With its Creative Cloud service in place, Adobe can now offer narrower use case apps, allowing its customers to access their images and continue working on them in different single use case apps and even on different devices. With a slew of excellent, multi-faceted photo editing apps on the market – many of them free and virtually all priced less than $10 – Adobe was simply not in a position to raise its Photoshop Touch price anywhere near that of its desktop program to mitigate cannibalization from Photoshop Touch.įrom Adobe’s perspective, the discontinuation of Photoshop Touch and release of single use case apps makes a lot of sense. The last point is one that Adobe is not highlighting in its discontinuation announcement. “Are you KIDDING me? I can hardly believe all I can accomplish in this one app. – As one of the highest priced photo apps ($9.99), price was actually an important reason why they liked the app, summarized as e.g. But if you do not and try to follow the tutorials, you will just end up confused and frustrated.
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“The app is fantastic if you know how to use it. Telling for the perceived complexity of the app was that quite a few reviews blamed Adobe’s tutorials for their struggles, e.g. They didn’t like the features because they were hard to master and, most importantly, because retina support was missing at the time. They liked the features because there were so many of them – not unlike Photoshop on the desktop. – “ Features” were an important factor as to why some liked Photoshop Touch and others didn’t. – Photoshop Touch’s overall user ratings were low (3.5), as was the case for some other well-known and not “mobile-first” brands that struggled to make their mark in the app world ( Shutterfly for iPad was even lower, at 2.5).
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We did a qualitative analysis of 125 iTunes reviews in March of 2013, back in the heydays of Photoshop Touch for iPad (the iPhone and Android versions came out later), as part of an analysis of the potential for tablet-specific photo apps (although dated, there might still be valuable takeaways in the white paper). The jury is out as to whether they will succeed this time.Ī REQUIEM FOR PHOTOSHOP TOUCH: THE APP THAT USERS LOVED OR HATEDĪdobe announced that they will discontinue Photoshop Touch, its comprehensive photo editing app, as part of a strategy to release apps with narrower use cases, such as Photoshop Mix (compositing), Photoshop Sketch (drawing), Adobe Shape (bitmap-to-vector conversion), and soon-to-be-released Rigel, for retouching.īefore I share my take on this, it might be good to share some data about what Photoshop Touch users thought of the app. With today more and more brand photo apps implementing subscription pricing, Adobe is attempting to pull off the type of pricing we deemed to be unthinkable only four years ago.
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Note though that the price for Photoshop Touch was a perpetual license price today’s Photoshop for iPad app price is for a monthly subscription. And its price? Some thought it was ridiculously high others thought it was ridiculously low – there was no or little middle ground.
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The critique centers around the app offering too few features at a too steep price (it will require a $21/month Photoshop Creative Cloud subscription starting February).Īs you can see below, the original Photoshop Touch app also had low user ratings but, interesting enough, the features were in a way too many – the mirroring of Photoshop’s desktop software created an unwieldy interface.
With an average rating of 2.9 stars out of 5, it received fierce criticism, as for instance reported on here. What makes it timely? The recent release of Photoshop for iPad app.
As I’m spreading my attention between Thanksgiving, Sinterklaas, and Christmas parties, I’m taking the easy – but very timely – route by republishing my 2015 article published in Kaptur: A requiem for Photoshop Touch: the app that users loved or hated.
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